Barrie Uncovered

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 I’m sure you’re very happy with this year’s recent push to “Shop Local”. 

Business owners are always looking for the most cost-effective ways to reach their targeted audience, without becoming too intrusive.

We’ve “Uncovered” a local business that does just that!  Wraptastic4, a local company located at 164 Innisfil Street, Unit 309.  Mark Legere, owner of Wraptastic4, explains the benefits of vehicle wrap advertising, and…there really are excellent benefits!


  • A vehicle wrap gives you nearly unlimited exposure around the city.
  • For an average cost of $2500-$3000 over 4+ years (the life of an average wrap) it’s an excellent return on your marketing dollars!
  • A well-designed graphic wrap is hard to miss. Our eyes are very attracted to anything that’s different – especially when professional and aesthetically pleasing.
  • It a very “consumer-friendly” way to advertise. No flyers going into recycling!  It’s more suggestive than forced as well, so it isn’t annoying.
  • Using existing vehicles makes it cost effective and gives your vehicles added exposure – while being easy to change.
  • It’s a very active form of advertising. Your vehicle becomes a professional mobile billboard.  When done correctly it’s a great way to direct potential clients to your website.
  • Customers recognize your vehicle over and over whether they consciously realize it or not. This creates a stronger identity and boosts your branding to a wider audience.  Essentially it’s very effective advertising without effort.
  • A wrap also gives added protection against chips, scratches or nicks to your vehicle.
  • Unlike a billboard, it’s entirely yours. It’s also easy to change or remove as needed.
  • Most importantly, during these times, your local clients see you constantly – promoting the “Shop Local” way of doing business!

Mark has let us know that having your fleet or small business vehicles wrapped can be much more affordable than you think.  It really depends on the size of your vehicle and the wrap chosen.  This may be the best choice for your 2021 marketing dollars!

Call Mark at (705) 415-1919 to discuss your options today!

Are you a Barrie based business looking to expand your digital footprint?  Let us know!  We can get you Uncovered!

Are You A Gearhead? – Wraptastic4

Photo by Stephen Elliot

Calling all Gearheads!  Are you busy getting your muscle car or street machine ready for the summer cruise nights?

Pros and Cons


We decided to investigate the pros and cons of vinyl wrap with Mark Legere of TheWraptastic4 here in Barrie.

After all we’ve seen the fleet vehicles, pro-circuit cars, even buses wrapped – why not our babies?

My baby was a 69 Impala 427, baby blue.  It was sick!  When I recall the hours of body work that we did on that car… the memories!

Discussing wrap vs. paint was very illuminating.

Getting Popular!


We’ve found that wraps are becoming increasingly popular on classic cars, boats and trailers.

One thing to consider when thinking about wrapping is that you shouldn’t try to hide a poor or damaged paint job.  Imperfections will show through a wrap, especially textures, cracks or dents.

It’s reality to think of a good wrap as reversible paint protection with added art if you like.  Your paint job doesn’t need to be show quality, but it does need to be healthy.

Thinking About Cost!

Photo by Stephen Elliott

Wraps can be less expensive than paint jobs with far more options.  Most importantly a wrap gives you far better protection from stone chips and scratches.  If you’re taking your “baby” out to the meets, it sure helps keep the finish safe from all the visitors as well!

Now we can even find chrome, color shift, pearl and satin finishes!  Those are easier to do as a wrap for sure!

Wraps shouldn’t be considered a “cheap” alternative to paint though.  A well wrapped vehicle is done by a highly skilled technical artist that has the ability to turn your dream machine into a reality!

The 2 mm vinyl film conforms well to both the classics and street rod machines; protects not only from stone chips and scratches but is ultra resilient and provides even better protection from the sun’s harmful UV rays.

 This will keep your dream machine’s book value right up there.

Make Time For Fun!!

With no need to wax between lakeside shows and evening cruiser club meets, you’ll have more time for the fun stuff.

Remember Classic cars and boats are incredible – part high performance machines, part beautiful works of art and part living pieces of history.

If you’re lucky enough to have your very own classic “baby” – think about the extra protection you could give it!

“It’s a Wrap” – With Wraptastic4

Written by: Jane Laker

Photo Credit: Stephen Elliott

Are you a Barrie based business looking to expand your digital footprint?  Let us know!  We can help get you Uncovered!

Wraptastic4 – Bring your Wall Art!

Having to stay indoors indefinitely lately I started to become very tired of looking at the same old walls.  Dreaming of summer and sunsets I felt this incredible urge to decorate!

Slumping back in my chair I felt deflated.  It’s not possible to browse in stores for wall paper or paint chips right now, and I find on-line shopping for supplies like this unsatisfying!

After lots of thought I called Mark Legere at Wraptastic4 to ask advice.  Explaining to Mark that I’d like to redecorate my exercise space, he gave me an amazing idea.

Find a picture or design that you really feel good about – add motivational quotes if you like and have it made into a “wall wrap”.

Mark explained that he has created wraps for many different applications – not just vehicles.  In fact, he explained that wall wraps and stickers make stylish décor very easy.  They are removable, reusable and can be repositioned.

Even if you’re a student in a dorm or apartment you can put them up and take them with you when you leave.  You’ll never even leave sticky residue!

My mind was swirling!  This application could be used anywhere.  I could use it in my workout space, my office – even the nursery!  How cool is that?

Mark went on to explain that many businesses use it on their doors and windows creating instant and inviting appeal!  Other businesses create focus walls behind reception or in conference rooms.  He went on to tell me about a business client that had all of their elevator doors wrapped!  What a unique idea – easy to clean and won’t show fingerprints! 

The idea is so vast!  Buildings are having their exteriors wrapped, team equipment like canoes, kayaks, paddles are being wrapped, I’ve even seen ceiling fans now with their blades wrapped.

Yes you can change the color of your vehicle, yes; you can create mobile advertising, but My Goodness!  You can do so much more…  Take your ideas to Mark at Wraptastic4 164 Innisfil Street Unit 309, right here in Barrie.

The possibilities are endless!

Written by: Jane Laker

Photo Credit: Stephen Elliott

Are you a Barrie based business lookingto expand your digital footprint?  Let us know!  We can help get you Uncovered!


Have you just leased a new car?  I have learned a way to keep the paint in great shape!  Are you looking for one of the  best values for  your advertising dollars?!  There’s someone you should call!!

Barrie’s own Mark Legere at Wraptastic4 has a passion for taking care of each customer.  It started with a chip guard Mark’s Dad created, that led Mark into the field of graphic design.  The field excited Mark enough to start in the automotive wrap  industry in the GTA.  Living in Barrie, Mark tired of the commute, so opted to open a company here – Wraptastic4 , located at 164 Innisfil Street Unit 318.

With the family’s 40 plus years of experience they work carefully on quality over quantity.  Mark enjoys doing business one on one with each customer.  He says, “This is the best way to do business!”

The company has had some seriously cool jobs to complete!  Imagine wall wraps for interior design – much of that has been done for McMaster University!  Wraps for extremely high end luxury cars…even a few race cars!  One of Mark’s favorite projects was wrapping the Hydro utility boxes in Port Stanley with local history.  That was a total community experience.

An interesting reason for some vehicle wraps now is the new interest in matte paints.  A car can be wrapped in matte film for far less than a paint job would cost!  Now, back to those original questions.  Mark has explained the value of wrapping a newly leased car.  On average a wrap lasts 5 years, and is extremely helpful with protecting against stone chips.  For those of you that commute – it’s something to think about!

As for your marketing dollars being well spent, we all see vehicle ads every day.  THEY GET NOTICED!!  Every time you do notice the ads around you, the value of the brand increases.  Again, the graphic wraps last an average of 5 years, giving you excellent value for your dollar.  As Mark likes to say, “An ad wrap actually make the company owner money, and we can create a moving billboard for you!”


Check out their website at: or call Mark at (416) 407-5489 There are so many options to choose from.  Nearly anything can be wrapped!  Choose from fabric printing  and banners to automotive or marine wraps.  All right here – in Barrie – with a hometown boy!